'WINTER IN SUGARLANDIA' |  DON PAPA RUM 

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SET DESIGN

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It only happened once...⁠
⁠'The tropical lands in a curious twist, beheld inexplicably snow'...⁠

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For Don Papa Rum’s inaugural fashion lifestyle campaign, "Winter in Sugarlandia,"

we crafted a world inspired by the tropical island of Negros, Philippines, and its vibrant culture.

Sugarlandia is a magical place where reality bends and your senses are heightened—where nothing is quite as it seems. Our set design seamlessly blended lush tropical elements with surreal, snow-covered landscapes, evoking a sense of wonder and intrigue.

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In close collaboration with the brand’s creative team, we worked with photographer Yuval Hen, fashion stylist Ann Shore, specialized food and drink stylists, and our talented décor team to bring the whimsical world of Sugarlandia to life. The result was an immersive, fantastical campaign that transported audiences into a dreamlike world where the impossible becomes reality.

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Set Design |  Emma Winter Studio⁠
Photography | Yuval Hen
Fashion Styling |  Ann Shore
Food Styling | Udo Reichelt Schaurer
Cocktail Styling | Natalie Garforth⁠
Make up |  Liz Daxauer⁠

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