DON PAPA RUM | WINTER IN SUGARLANDIA
BRAND'S INAUGURAL FASHION LIFESTYLE CAMPAIGN
It only happened once...
'The tropical lands in a curious twist, beheld inexplicably snow'...
Sugarlandia, Inspired by the people and places of the island of Negros, Philippines, Sugarlandia is a majestic experience where everything is not always as it seems. A world in which your senses are heightened and your mind is delighted. Sugarlandia represents a magical realist state of mind, Like living in a dream where you often have to look twice to be certain of what is happening.
Set Design | Emma Winter Studio
Photography | Yuval Hen
Fashion Styling | Ann Shore
Creative Direction | Patrick McAleenan
Food Styling | Udo Reichelt Schaurer
Cocktail Styling | Natalie Garforth
Make up | Liz Daxauer