DON PAPA RUM | WINTER IN SUGARLANDIA

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BRAND'S INAUGURAL FASHION LIFESTYLE CAMPAIGN

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It only happened once...⁠
⁠'The tropical lands in a curious twist, beheld inexplicably snow'...⁠

 

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Sugarlandia, Inspired by the people and places of the island of Negros, Philippines, Sugarlandia is a majestic experience where everything is not always as it seems. A world in which your senses are heightened and your mind is delighted.  Sugarlandia represents a magical realist state of mind, Like living in a dream where you often have to look twice to be certain of what is happening.⁠
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Set Design |  Emma Winter Studio⁠
Photography | Yuval Hen
Fashion Styling |  Ann Shore
Creative Direction |  Patrick McAleenan
Food Styling | Udo Reichelt Schaurer
Cocktail Styling | Natalie Garforth⁠
Make up |  Liz Daxauer⁠

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