IMAGINATION PROJECT | HOLOGRAM
CREATIVE DIRECTION & SET DESIGN
Artistic Interpretation: "Hologram"
Client: UK Foreign Office | Great for Imagination Campaign
Photography: Ted Humble Smith
Artistic Interpretation: "Hologram" | Creative Direction & Set Design Client: UK Foreign Office | Great for Imagination Campaign Photography: Ted Humble Smith We were commissioned by the UK Foreign Office’s Great for Imagination campaign to artistically interpret key British patents throughout history, celebrating the UK's legacy of innovation through captivating visuals.
This project spanned 2017, with a close collaboration alongside photographer Ted Humble Smith to research and reimagine each patent into meticulously crafted visual narratives. Artistic Focus: The Hologram For this piece, we highlighted Budapest-born Dennis Gabor, who patented the pioneering technique for creating holograms in the UK in 1947. Gabor’s groundbreaking method captured and reconstructed the 3D light patterns of objects. However, it wasn’t until the invention of the laser in 1964 that the first fully realized hologram was produced. Today, his innovation finds everyday application, such as in the white dove holograms seen on millions of bank cards.
Our interpretation focused on capturing the ethereal interplay of light and form, the holographic effect achieved entirely in-camera. By carefully constructing physical elements and using innovative lighting and reflective surfaces, we aimed to reflect the spirit of Gabor’s original vision. This series became part of a global exhibition, representing the UK's rich history of scientific and creative achievements, and was also featured on the BBC One Show.
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