IMAGINATION PROJECT | AUGMENTED REALITY

Tasked by the UK Foreign Office's Great for Imagination Campaign to artistically interpret key patents throughout history to date. A project that spanned 2017 collaborating with the wonderful Ted Humble Smith.

Artistic Interpretation: Augmented Reality

In 2016 the previous administration turned to UK company Nexus Stories to give people a feel for life inside 1600 Pennsylvania Avenue through an augmented reality Christmas greeting. Using just a one dollar bill and a smartphone, the special app took users on a journey across a year, season by season, beginning with President Obama arriving in the helicopter to leaving with his family (in the ‘Beast’ Cadillac) in the winter. What was most amazing was that it was designed with exploration in mind; you could explore any angle simply by moving your phone around the dollar bill and the experience would update instantly in real time.

©2019  Emma Winter Studio Ltd

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