"SUCCESS IS A BLEND" | CHIVAS WHISKY (COMMERCIAL)

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PRODUCTION DESIGN

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Collaborating with director Ryan Hopkinson, producer Campbell Beaton, and Caviar Productions,

we designed the set for Chivas Regal’s "Success is a Blend" campaign.

The commercial celebrated the harmonious blend of tradition and modernity, capturing the essence of Chivas’ rich heritage while infusing it with a contemporary edge.

Fluidity and movement were central themes throughout the piece.

 

We commissioned a bespoke helter-skelter sculpture inspired by whisky barrels, creatively incorporating liquid special effects to echo the smooth flow of the spirit. The motion control rig was instrumental in achieving dynamic product rotations, allowing us to capture Chivas’ signature elegance from every angle.

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Our approach centered on blending textures and carefully selected materials to evoke the warm, amber tones of the whiskey while reflecting the brand’s playful spirit. By experimenting with light refraction and reflections, we enhanced the luxurious feel of the visuals, ensuring the campaign was as rich and layered as the whisky itself.

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