TED BAKER | "COLOUR BY NUMBERS"

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SET DESIGN 

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We collaborated with the dynamic photography trio Crown & Owls to design and produce the set for Ted Baker’s "Colour by Numbers" campaign. Our aim was to create an environment that playfully echoed the bold shapes and vibrant hues of the collection, bringing the brand’s playful yet sophisticated aesthetic to life.

Drawing inspiration directly from the fashion pieces, we developed a series of sets that emphasised geometric forms and striking colour contrasts. Each element was carefully crafted to reflect the energy and playfulness of the collection, while also providing a versatile backdrop that allowed the designs to stand out.

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Our team managed all aspects of the set design, from initial concept development through to execution, ensuring that the visual storytelling aligned seamlessly with the brand's campaign vision. By incorporating clever use of texture and color, we created a visually captivating space that enhanced the overall narrative, blending fashion and art in a cohesive, eye-catching way.

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